pawse
branding

Challenge
To create a hypothetical brand identity for a rescue pet adoption company that engages with multiple rescue groups.

Idea
The idea was to engage with the audience by creating a positive and fun experience of adopting rescue animals, with the ease of rescue groups all in one space.

Result
The Pawse Brand Identity ended up with dynamic and fun copywriting, coupled with bright colours and a playful aesthetic to entertain and catch the viewer’s attention. Vector illustrations were added to allow the viewer to relate through personal and/or potential experiences with their own pets and the joys of having a furry companion.