crunch! granola
packaging

Challenge
To create a brand identity and packaging for dried food 
that was aimed at families and health conscious people. 

Idea
The idea was to portray a fun and playful brand identity to create a sense of familiarity and highlight the movement of the granola as it is being poured. 

Result
Bold vector graphics coupled with a large, playful heading on the side creates movement and allows it to stand out from its competitors.